Leading the charge.
As we help to launch the world’s most sustainable battery.
We helped innovative battery tech company and fellow Brummies, Aceleron, to Look the Business as they present their all-new Essential battery to the world with a suite of video launch content.
Aceleron is leading the charge on battery innovation and pushing to make battery products more sustainable across the globe. The Essential is the first lithium-ion battery of its kind which provides up to 4x the cycle life and 3x more continuous power of a comparable lead-acid battery, whilst being 100% reusable.
Our creatively-lead approach has delivered a suite of films that drive home key benefits in an engaging, informative and humorous way, capturing the innovative nature of Aceleron and its products but also the personality that makes the company stand out.
So, to the videos. Every company has a story to tell and the Director Profile video below does just that. The company founders, Amrit and Carlton, were keen to be involved as we took a witty, B2C approach to what traditionally could be a very standard piece of B2B comms.
If you would like to discuss any of the films that you see below and find out how we can help you look the business, please get in touch.
It’s all in the detail.
As well as the company, we needed to show off the product and we did so in a way that we have never approached before.
Using a dark studio, turntables, extreme close-ups and ‘whoosh’ like transitions, we wanted to produce a video that shows just how slick, innovative and game-changing the Essential really is.
This, combined with pop-up text graphics, makes a piece that can be used on paid ads, social campaigns and even at events as it has the same effect both with and without the audio. A perfect little all-rounder then!
Time to get serious.
Global battery waste is a serious issue. That’s why we were keen to show why the Aceleron Essential really is the best thing since sliced bread.
Time to say hello to our old friend, Carlton, who took to the stage once again to tell us exactly how the product works, how ‘Circular Economy’ works, the current issues with batteries and how Aceleron is set on a more sustainable future for all of us.
This video is a longer, explainer style piece that summarises the changes we need to make globally and how this product will make a huge difference.
Let’s get real.
We’ve seen the product, so how can it be used by the end consumer?
Powering light electric vehicles, Medical and Uninterruptible Power Supply (UPS) are just some of the ways that the Essential can apply in the real world.
This film follows those three scenarios and tells the story of ‘A day in the life’ of the Aceleron Essential. Not only is the battery sustainable and 100% reusable, it’s also multifunctional, and that is the focus of the last film.
All of the films we have produced are strong in their own identity, but work as a cohesive suite to tell Aceleron’s story, launch Essential in to the world and act as a great example of how we have helped them to look the business.
The Real World.
What the client said.
Jake and the team at BTV have been a delight to work with over the past 3 months. Jake’s attention to detail, professionalism, and ability to create great film has to be commended. BTV have produced 4 videos for Aceleron in a very short space of time each of them very different and each of them meeting the brief. I would highly recommend Jake and his team, and I look forward to working with them again in the near future.
– Matt Isted, Chief Product Officer